23 of our Fashion Editor’s favourite independent labels that could use your support right now

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Just in case you’ve spent the last nine months in blissful ignorance, may we briefly bring you up to speed?

2020 has served up some serious curveballs as a result of the global Coronavirus pandemic, none more so than the devastating health impact on millions of people and their families.

While these people are tragically grappling with the direct and horrific impact of the disease, many of them – and many millions of others – are also battling subsequent issues in the form of the pandemic’s undeniable affect on the economy; few more so than those who own small, independent businesses.

The best small British beauty brands to support right now

As we welcome the festive season with open arms, we’d like to point you in the direction of some of our favourite independent fashion brands who could use your support should you be in the market for a little sartorial Christmas gifting…

1. WHO? Manu Atelier

WHY? Some of the coolest, most original accessories around, beautifully made and with an irresistible sixties influence.
WHERE TO SHOP: Manu Atelier, Selfridges, Farfetch, Luisaviaroma, Browns.

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2. WHO? Phine

WHY? Super chunky jewellery handmade in London, these are forever-pieces that don’t scrimp on statement-making designs.
WHERE TO SHOP: Phine London.

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3. WHO? Piece of White

WHY? Your white shirt repertoire will never be the same once you’ve discovered this brand, bursting with fashion-forward, Instagram-worthy pieces.
WHERE TO SHOP: Piece of White, Revolve.

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4. WHO? Lisou

WHY? The prints, the fabrics, the shapes (flares!), this is a brand to get to know and stock up on in preparation for the eventual lift on lockdown life.
WHERE TO SHOP: Lisou.co.uk, Harvey Nichols.

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5. WHO? Roxanne First

WHY? Classic jewellery that really showcases your personality; if you’ve got anything to say, why not say it in solid gold?
WHERE TO SHOP: Roxanne First, Selfridges, Liberty London, Browns.

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6. WHO? Fruity Booty

WHY? Ethical, sustainable, inclusive, and full of sexy pieces that flatter *every* body.
WHERE TO SHOP: fruitybooty.co.uk

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7. WHO? Paper

WHY? High-quality, sustainable fabrics cut into designs that are just as chic as they are timeless – built to outlast the ever-changing cycle of trends.
WHERE TO SHOP: Paperlondon.com, Selfridges, The Outnet.

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8. WHO? DeMellier

WHY? Produced entirely ethically and sustainably, this elegant handbag brand is bursting with contemporary styles that will last a lifetime.
WHERE TO SHOP: demellierlondon.com.

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9. WHO? Kitri

WHY? Loved for their wonderfully-printed dresses sold in limited runs, the London-based label has just ventured into loungewear and we’re hooked.
WHERE TO SHOP: kitristudio.com, Selfridges.

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10. WHO? With Nothing Underneath

WHY? A wardrobe essential and the very essence of simple luxury, these shirts may feature the effortless shape of your boyfriend’s but slip one on and you’ll know immediately that they’re designed for women.
WHERE TO SHOP: withnothingunderneath.com.

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11. WHO? Sika

WHY? Designed in London and handmade in Ghana by skilled workers being paid a fair wage, each of these fabrics have been individually selected from a Ghanaian market and would be at home in any print-lover’s wardrobe.
WHERE TO SHOP: sikadesigns.co.uk.

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12. WHO? Honna

WHY? Luxury doesn’t come much chicer than a classic British pyjama, and Honna’s striped sets in various pared-back colourways are the epitome.
WHERE TO SHOP: honnalondon.com.

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13. WHO? The Underargument

WHY? A lingerie label that celebrates individuality, The Underargument is so much more than just a ‘brand’ and is adored by fans for also hosting a platform that shares authentic, empowering stories.
WHERE TO SHOP: theunderargument.com.

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14. WHO? House of Sunny

WHY? A sustainable brand aiming for a ‘no waste’ policy, House of Sunny’s instantly recognisable aesthetic often sees knitwear become a ‘must-have’ even on the hottest days (just ask Kendall Jenner).
WHERE TO SHOP: houseofsunny.co.uk, Urban Outfitters.

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15. WHO? Deborah Lyons

WHY? Made sustainably in London, some of Deborah’s most impressive designs are all about effortless tailoring and delicate prints that soften the traditional view of ‘suiting’.
WHERE TO SHOP: deborahlyons.co.uk.

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16. WHO? Daphine

WHY? Bold jewellery for every day, these are much-loved, treasured designs that sit just as beautifully when layered together as they do standing alone.
WHERE TO SHOP: shop-daphine.com, Harvey Nichols.

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17. WHO? Abiola Olusola

WHY? A beautiful, ethical label designed in Lagos, these are pieces set to satisfy every craving for those of us with a penchant for an oversized silhouette and ruched drawstring detail.
WHERE TO SHOP: abiolaolusola.com.

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18. WHO? Bernadette

WHY? One to bear in mind for the backlog of weddings next year, these are occasion-wear dresses that are just as exquisite in their print and shape as they are in their comfort.
WHERE TO SHOP: Net-A-Porter.

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19. WHO? Peachy Den

WHY? Celebrating a playful approach to fashion, these slinky silhouettes in punchy colours are such a perfect antidote to 2020’s doom and gloom that we predict they’ll be big news next year.
WHERE TO SHOP: peachyden.co.uk.

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20. WHO? Loveness Lee

WHY? A contemporary jewellery label handmade in London, each piece feels as though it could be entirely unique while these earrings offer up a more interesting, individual alternative to the classic gold hoop.
WHERE TO SHOP: lovenesslee.com, Farfetch.

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21. WHO? Rixo

WHY? Bursting with beautiful, fun prints in contrasting colourways, Rixo dresses were made for summer parties. Here’s hoping 2021 has lots of those in store.
WHERE TO SHOP: rixo.co.uk, Net-A-Porter, Farfetch, Selfridges.

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22. WHO? Cinta

WHY? Inspired by her favourite Spanish traditions and love of astrology, founder Amy Sturgis particularly excels in creating cosy statement knitwear.
WHERE TO SHOP: cinta-the-label.com.

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23. WHO? De La Vali

WHY? An ‘OUT out’ favourite, De La Vali’s Ibizan born founders serve up fun, free-spirited pieces that were just made for a girls’ night out.
WHERE TO SHOP: delavali.com, Net-A-Porter, Farfetch, The Outnet.

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Sold? Time to spend those pennies wisely…

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